DeeBrief

Researcher

Customer Insights & Digital Experience

Rapid7

Bringing a hybrid background across user research, UX strategy, conversion optimisation, analytics and ecommerce into the cybersecurity space.

Partnering with Marketing, Web, Product Marketing and Events teams to turn insight into practical strategy across the buyer journey.

UX & Conversion Optimisation Lead

UK & EMEA

Incubeta

Owned UX, CRO and measurement strategy, combining qualitative research and quantitative analytics to identify friction and validate hypotheses.
Led optimisation work across customer experience, experimentation, stakeholder engagement and performance improvement.

Senior Ecommerce & UX Consultant

Incubeta

Led ecommerce and UX strategy for B2B and retail clients, using research, analytics and behavioural insight to improve digital journeys.
Developed recommendations, testing roadmaps and experience improvements across acquisition, conversion and retention.

Ecommerce & UX Consultant

Incubeta

Delivered UX-led ecommerce optimisation using mixed-method insight to improve customer journeys from acquisition through to retention.
Supported UX audits, analytics reviews, email optimisation, content improvements and conversion-focused recommendations.

Ecommerce & UX Lead

Chain Reaction Cycles

Owned ecommerce site management and performance, with accountability for UX improvement and conversion optimisation.
Led testing, merchandising, campaign execution and cross-functional web delivery across a high-volume retail environment.

Ecommerce Specialist

Chain Reaction Cycles

Managed global ecommerce site operations, including configuration, updates, campaign implementation and continuous improvement across markets.
Supported trading priorities, onsite experience, product presentation and digital execution.

Web Content Specialist

Chain Reaction Cycles

Produced digital content for a high-volume ecommerce retailer, blending copywriting, photography and image editing to support product discovery.
Managed product content quality, large-scale updates and presentation improvements across the website.